Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian

Vanessa Bettencourt
Jan 22
2 min read

Book Details:

Book Title: Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian

Category: Adult Non-Fiction (18+), 518 pages

Genre: Non-Fiction Business Economics History

Publisher: Brands Fifth Avenue Inc

Release date: Dec 2025

Format available for review: print (USA & Canada)

Tour dates: August 1 to August 19, 2022

Content Rating: G rating is because it is a business book - but would appeal to adults.

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We are all entrepreneurs as we try trying to break away from the chains of normative expectation in this grand adventure we call life—as we try to thrive, survive, find purpose, and make sense of all we can be. The Guerrilla Guide for Entrepreneurs takes the reader to a place where old school grit and new-school AI reconcile!

You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, The Guerrilla Guide for Entrepreneurs equips and enlightens you with actionable know-how and skills that are nothing short of life changing.

Does innovation pay? Who are the 12 greatest entrepreneurs of all time that changed the course of civilization and what can we learn from them? With a focus on AI, your scheduled station stops include the art of sales, negotiation, financing, brand building, leveraging AI for competitive advantage, Tales from the Streets and so much more. Eventually, we are left at a mysterious and unknown place as we peek into The Future of Business.

In The Guerrilla Guide for Entrepreneurs, Joseph Gulesserian takes you on a fascinating and indelible destinations filled with twists, turns, glory and tragedy—culminating in a knowledge-packed read that delivers real actionable results. With a blend of humor, insight, and sharp wit, Gulesserian presents a truly unique perspective forged from his lifetime of entrepreneurial business building and his time as a business management professor.

This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library.